How to Create a WhatsApp Link for Your Business (2025 Guide)

What is a WhatsApp link?

A WhatsApp link (also called a click-to-chat link or wa.me link) is a URL that opens a WhatsApp chat directly to your number when someone taps it. The person does not need to save your contact first.

The official format, provided by WhatsApp itself, is:

https://wa.me/[country code][phone number]

For example, an Indian number +91 98765 43210 becomes:

https://wa.me/919876543210

Why your business needs a WhatsApp link

• Removes friction: Customers tap once and are in a chat. No copying numbers, no going to contacts.
• Works everywhere: Instagram bio, Facebook page, email signature, website, visiting card QR code.
• Increases conversions: The easier it is to reach you, the more people will.
• Pre-filled message: You can include a message so the customer just presses Send — great for "I want to enquire about [product]".

How to create a WhatsApp link — step by step

Step 1: Go to LinkWA

Open linkwa.in on any device. No account or sign-up needed.

Step 2: Enter your country code and phone number

Select your country from the dropdown (+91 for India, +44 for UK, +971 for UAE, etc.) and enter your WhatsApp number without spaces or dashes.

Step 3: Add a pre-filled message (optional but recommended)

Write the message your customer will see when they open the link. Good examples:

• "Hi! I'm interested in your services. Can you share more details?"
• "Hi! I saw your Instagram post about [product]. Is it available?"
• "Hello, I'd like to book a consultation."

Step 4: Click Generate

Your wa.me link is instantly ready. Copy it with one click.

Step 5: Use it everywhere

• Instagram bio → Edit Profile → Website
• Facebook Page → About → Website
• Email signature → hyperlink on "WhatsApp me"
• Website CTA button
• Google Business Profile

The correct WhatsApp link format

Always use the international format — country code + number, no spaces, no dashes, no plus sign:

https://wa.me/919876543210     ✅ Correct
https://wa.me/+919876543210   ❌ Wrong (no plus)
https://wa.me/91 98765 43210  ❌ Wrong (no spaces)

How to add a pre-filled message to your WhatsApp link

Add the ?text= parameter with your message URL-encoded. For example:

https://wa.me/919876543210?text=Hi%20I%20want%20to%20enquire%20about%20your%20services

LinkWA does this encoding automatically — just type your message normally and the tool handles the rest.

WhatsApp link vs WhatsApp Business link — is there a difference?

No. WhatsApp and WhatsApp Business use the same wa.me format. If your business is on WhatsApp Business, use the same process with your Business number.

Common mistakes to avoid

• Adding a + before the country code: wa.me links do not use the + symbol.
• Including spaces: The number must be one continuous string.
• Wrong country code: India is 91, not 0091 or +91.
• Using your local number format: Always use international format.

Frequently asked questions

Does the WhatsApp link expire?

No. A wa.me link works as long as your WhatsApp number is active. There is no expiry date.

Can I use a WhatsApp link on a QR code?

Yes. LinkWA automatically generates a QR code for every link you create. Download it and use it on visiting cards, banners, menus, or any print material.

How many WhatsApp links can I create?

Unlimited. LinkWA is free with no usage limits.

Can I track how many people clicked my WhatsApp link?

Not directly — WhatsApp does not share click data. However, you can add UTM parameters to your link and track the clicks in Google Analytics when people land on your site from that campaign. Use the UTM Tracking tab in LinkWA.