How to Share WhatsApp Catalog & Product Links to Boost Sales

What is a WhatsApp Catalog Link?

A WhatsApp Catalog link is a dedicated URL that opens your mobile storefront directly inside the WhatsApp app. Customers can:

• Browse high-resolution product photos and price tags
• Read product descriptions and SKU details
• Add multiple products to an in-app shopping cart
• Send the cart directly to your sales team with one tap to confirm payment and delivery

The standard WhatsApp catalog link format looks like:

https://wa.me/c/[country code][phone number]

Notice the /c/ in the URL structure — this indicates a catalog storefront rather than a standard one-on-one text window.

How to Find and Copy Your Entire Catalog Link (Step-by-Step)

1. Open the WhatsApp Business app on your phone.
2. On Android, tap More options (⋮) → Business tools → Catalog. On iPhone, tap the Settings / Tools tab → Catalog.
3. Tap the Share icon (or three dots) in the top-right corner.
4. Select Share link or Copy link.
5. Your catalog URL is now copied to your clipboard.

How to Share an Individual Product Item Link

Want to promote a single trending dress, electronic gadget, or consultation package on Instagram Stories or email? Share the direct item link:

1. Inside Business tools → Catalog, tap the specific item you want to share.
2. Tap the Link / Share icon at the top right of the product detail card.
3. Tap Copy link.
4. Share this unique item URL. When clicked, it opens that exact product card with a prominent "Message Business about this item" button.

5 High-Converting Ways to Distribute Your Catalog Links

1. Turn Your Catalog Link into an In-Store QR Code

Offline retail and restaurants can convert physical foot traffic into repeat digital buyers. Paste your catalog link into LinkWA's QR code generator to produce high-resolution, branded QR codes. Display them on:

• Storefront windows for after-hours window shopping
• Restaurant dining tables for real-time digital ordering (learn more in our restaurant menu QR guide)
• Product packaging for easy 1-tap re-ordering (see our packaging QR code guide)

2. Add Your Catalog to Your Instagram Bio & Stories

Instagram is prime real estate for D2C brands. Place your catalog link directly in your Instagram bio or use the native "Link Sticker" in Instagram Stories alongside product teasers: "Tap to view pricing & full specifications on our WhatsApp Catalog."

3. Embed "Buy on WhatsApp" Buttons on Your Website

If you run a WordPress, Shopify, or static website, you don't need complicated payment gateway setups. Add a "Buy on WhatsApp" button linking directly to the product's catalog link or to a pre-filled wa.me link like:

https://wa.me/919876543210?text=Hi!%20I%20want%20to%20order%20the%20Leather%20Handbag

4. Use Catalog Links in Click-to-WhatsApp Facebook & Instagram Ads

Run Meta ads that skip traditional landing pages entirely. When users tap your ad, they land directly inside your WhatsApp catalog where conversion rates are often 2x to 4x higher than standard mobile landing pages. Read our tutorial on WhatsApp Facebook Ads lead generation.

5. Send Automated Catalog Links in Welcome Messages

When a new customer messages your business number, greet them with an instant automated response containing your catalog link: "Welcome to [Store Name]! Check out our current collection and prices here: [Catalog Link]." Explore our library of 35+ WhatsApp Business auto-reply templates.

Catalog Link vs. Pre-Filled wa.me Link: Which is Better?

Frequently Asked Questions

Why is my WhatsApp catalog link showing 'Catalog not available'?

Ensure your WhatsApp Business account is active, your catalog is set to visible, and your products have been approved by Meta's commerce review. Items violating WhatsApp's Commerce Policy (such as supplements, weapons, or adult products) will be rejected.

Can customers buy and pay directly inside the WhatsApp catalog?

In select countries (like India, Brazil, and Singapore), WhatsApp offers native in-chat UPI and credit card payments. In other countries, customers send you their cart, and you can provide payment links (Stripe, Razorpay, PayPal) or Cash on Delivery instructions directly in the chat.

Can I hide out-of-stock items in my WhatsApp catalog?

Yes. In WhatsApp Business, edit any product and toggle off the "Item in stock" switch. The item will be immediately hidden from customer view without deleting your description.